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Tuesday, 17 November 2009

Last Friday, I suddenly thought about create a Wiki page for CWW (http://www.challengesworldwide.com/). Because, whenever I search some word on Google, the Wiki page often appears in the first line. Thus, I think to create a Wiki page may help CWW appears more.

Yep, we applied the account and try to edit the page for CWW.



Two days later, I found that our account is blocked for editing because of spam issue. It sounds like a joke for me.

Now my question is that whether Wiki help the SEO issues? Why CWW’s competitor holds its Wiki page but not blocked for editing?

Monday, 16 November 2009

Counting Days

Yep, I will go back to hometown next month, Now, I start to count the days. 31, 30, 29……Can not wait to enjoy the delicious foods and share wonderful night time with friends.

But before enjoying the holiday, I need to accomplish the work in Edinburgh first. I have submitted a proposal which include three joint power allocation and AMC transmission schemes for relay enhanced Power Line Communications to my supervisor. Hope I can got a positive response from my supervisor, thus, I can prepare to write the paper for the conference in 2010.

The next issue in Edinburgh is CWW. Fortunately, the Google Adwords data and Google Analytics data show that all the activities we’ve done for the online issues for CWW (www.challengesworldwide.com) seem positive. H is keeping updating the blog and posting jobs on Linkedin and Charity Jobs diligently. For me, the new campaigns added for PPC and modification of the description lines work as the restless ants. I believe the traffic from PPC will beyond 400 this week (the average traffic per week in Sept. and Oct. are 200, and about 60 clicks/week in Aug.).

Now, H and I are working on the link strategy making issues. Hope this new action will help us generate more clicks for CWW. As a charity body, to attract the people’s eye is not that easy. Especially, CWW operate do not charge its local partners. All the cost should be covered by volunteers themselves (why do I have to pay). How to persuade people to believe the participant is good for them is a big obstacle for us. Also a big difficulty for link request. Let’s see what will happen after the link strategy is done.

BTW, hope the mew sitemap could be work normally this week.

Tuesday, 10 November 2009

Blogger or WordPress, Competitor!

To be or not to be, it is not a problem for me. Coz I did not write anything on both blogs for two weeks.
But I never stop thinking about the SEO issue for CEE (www.challengesworldwide.com). During this period, I investigated the competitors’ website. To my surprise, the result is really different from what we assumed before.
Let introduce how I got the information of our competitor first. For anyone, he can view www.keywordspy.com. One can get a free trial account to get competitor’s key words (Organic words and PPC words), its most competitive websites, and Ads position by simply type in the domain name of the competitor.
Then, here, I will state the unique features of CWW’s competitors.

1. Our competitors are not all work hard on online marketing issues. For example, only 30% percent of them have the PPC keywords. It means that only 30% of them are using the keywords management platform such as google adwords, to bid their website.

2. Their some websites, such as Gumtree, facebook, become our most competitive online opponents, though they do not have any commonalities with ChallengesWorldwide on the operational level.

3. Some portal website such as transitionsabroad.com, volunteermatch.org, and volunteerabroad.com who provide the services for gap year planning, overseas volunteering opportunities, and travel planning are more competitive than the website who just focus on the charity issues.
The above are the features of CWW’s online competitor. The next thing for me is to think about how to fight with them online.